Customer Strategies

Customer Strategies

Connect With Your Customers

“Every company’s greatest assets are its customers, because without customers there is no company.” Michael LeBoeuf, Business author and former management professor.

In an era of declining loyalty, increasing competition, and relentless innovation, understanding your customers has never been more important. And to keep a customer demands as much skill as to win one.

“Until you understand your customers — deeply and genuinely — you cannot truly serve them”, according to author Rasheed Ogunlaru. Our customer solutions enable you to connect with and deeply understand your customers.

Ways to Foster Connections

Global Connect is a multi-market community-based intelligence platform that fuels both global consumer insights programs and local and regional learning. Our Digital Shopper Intelligence Platform lets you keep your finger on the pulse of rapidly evolving e-commerce, direct-to-consumer and internet-connected device shopping behaviors.

Maru/Blue’s U.S. Hispanic Insight Community, fueled by an exclusive and innovative partnership with Telemundo, allows you to instantly access premium, difficult to reach, Spanish-language dominant and millennial Hispanic customers in the U.S. Our Instant Insights solutions offers rapid deployment of agile surveys to customers, with access to near instant reporting of results. Cultural Framing uncovers insights with cultural dynamics that affect consumer behaviors, attitudes, and the purchase decisions they make.


Better Products

High-quality feedback about your product, right from your customers.

Confident decisions

Turn your customers into brand ambassadors and fans.

Better customer service

No more guesswork. Just smart, informed decision-making.